Every project says it wants users. What most dashboards count is farmers: one operator, forty wallets, completing tasks in bulk and dumping the airdrop. We run user acquisition as one lever inside a regional growth plan — available standalone, but built around a single principle: a user only counts if they are still there next month, on-chain.
How it works
We start with the funnel, not the channel. Impression, click, wallet connect, first transaction, retained activity — each step gets instrumented before a dollar is spent, so drop-off is visible and attributable. Then we build the channel mix per region: quest and task platforms for concentrated launch attention, KOL and KOC placements for credibility, community channels for conversion.
Quest campaigns get sybil resistance designed in from the start — reward structures that pay on retained behavior rather than one-time clicks, wallet screening on age and funding history, and channel selection that favors real communities over incentive-hunting traffic. KOCs do the conversion work that ads cannot: small, trusted creators walking users through onboarding in their own language, from first click to funded wallet.
Measurement is on-chain. We report cohort retention by wallet, cost per retained user by region and channel, and we cut what does not survive contact with week two. The sequencing follows our Regional Growth Playbook: validate acquisition economics in one market for two to four weeks, then scale what worked.
The funnel also gets a retention floor before scale. If week-two retention in the validation cohort is poor, more traffic will not fix it — the product onboarding or the incentive design needs work first, and we say so. Scaling spend into a leaking funnel is the most common way projects turn a growth budget into a farmer subsidy.
What makes it different
We optimize for a number most agencies avoid: retained on-chain users. Sign-ups, followers, and quest completions are easy to buy and easy to fake; agencies love them because they always look good. We would rather deliver five thousand users who transact and return than a hundred thousand entries in a spreadsheet — because we have watched the second kind evaporate at TGE, across enough of the 450+ projects we have grown since 2021 to know the pattern by heart.
The second difference is regional cost knowledge. Acquisition costs for a genuine, funded, active user differ by multiples between markets, and blended global campaigns hide that arbitrage. We run region-specific budgets with region-specific benchmarks, which is often the single biggest efficiency gain available to a project spending on growth.
The regional angle
Where you acquire determines what you pay and who you get. High-population, mobile-first, Telegram-native markets can deliver genuinely active users at a fraction of Western costs — Vietnam is the canonical example, with one of the highest crypto adoption rates in the world and a user base accustomed to trying new on-chain products weekly. Korea and Japan cost more per user but deliver higher-value traders. A good acquisition plan sequences these deliberately instead of averaging them into one global number.
If you need users who show up in your on-chain metrics and stay there, tell us what you are building — we will map the funnel and give you honest cost expectations per region.
