Most launch campaigns fail before the token is even live. A whitepaper drops, a KOL tweet goes out, an airdrop claim form opens — and the project is left hoping the rest compounds by itself. ChainPeak runs token launches as a sequence: each phase builds on the last, and every channel has a job in the plan.
01 · Launch arcThe three phases of a token launch
A token launch is not a single event. It is a sequence of phases, each with a different job.
| Phase | Window | Job to do |
|---|---|---|
| Pre-TGE | T-6 to T-1 weeks | Build narrative, seed waitlist, recruit early KOLs and community mods |
| TGE / Listing | T-0 | Coordinate tiered KOL wave, airdrop drop, PR placements, exchange day |
| Post-listing | T+1 to T+8 weeks | Sustain volume, protect TVL, on-board real users, retain community |
Pre-TGE work is the part most agencies skip. It is also the part that determines whether TGE day is a moment or a non-event. We spend 3–4 weeks seeding the narrative, building a Telegram and Discord with native-language moderators, running small airdrop or waitlist campaigns to capture wallets ahead of the public launch, and locking in KOL commitments before they get booked by your competitors.
TGE day is execution — a coordinated wave of KOL posts, the airdrop opening, the PR hitting Tier-1 media, and the exchange going live. We have run this across hundreds of launches. The team is built to handle the volume, the language coverage, and the time zones without dropping any single lever.
Post-listing is where most launches leak value. ChainPeak continues with trading competitions, ongoing KOL coverage, market-maker coordination, and on-chain quest campaigns to bring in real wallets and protect TVL. The first 30 days after listing decide whether a token holds its market cap or fades by week three.
02 · MeasurementOn-chain launch measurement
Vanity metrics die the day after the airdrop. ChainPeak measures launches the way the market actually values them:
- Wallet activation. Real, sybil-filtered unique wallets interacting with the contract — not the number that opened a claim form.
- Holder concentration. Distribution of token holders and the Gini coefficient of the top 100 wallets.
- TVL inflow. Total value locked in protocol contracts over the launch window.
- DEX liquidity depth. Book depth at 1% / 2% slippage on the listing pair.
- On-chain quest completion. Unique wallets completing defined on-chain actions, not quests claimed.
These are not screenshotted from a dashboard. They are the targets we plan against from day one, and they are the numbers we report back to your investors with.
The first 30 days after listing decide whether a token holds its market cap or fades by week three. Most launches leak value in the post-listing phase because nobody planned for it. We plan for it from day one, and the budget is allocated before the TGE, not raised reactively after.
